Why Breastfeeding is Important

The experience of breastfeeding is special for so many reasons, including the joyful bonding with your baby, the perfect nutrition only you can provide, the cost savings, and the health benefits for both mother and baby.

The following are benefits to becoming a mother-friendly employer:

  • Increased productivity among employees with young children
  • Reduced turnover
  • Lower recruitment and training costs
  • Lower absenteeism due to a sick child
  • Higher morale
  • Enhanced loyalty
  • Recruitment incentive
  • Improved positive image in the community
  • Lower and fewer health-insurance claims

The Coalition is committed to helping employers become Mother-Friendly workplaces. If your organization is interested in becoming a mother-friendly employer, this please follow the link below and complete the application.

Mother-friendly Employer Application
Breastfeeding is the gold standard of infant feeding due to multiple health benefits to mother and baby. This method of feeding is endorsed by many professional groups including The World Health Organization, more about the American Academy of Pediatrics, order the USDA, site and many others. South Carolina has encouraged breastfeeding and acknowledged it as a public right.

Breastfeeding support at the workplace can positively impact the bottom line by lowering healthcare costs, enhancing productivity, decreasing absenteeism, improving employee satisfaction, increasing retention and improving corporate image. The workforce is changing dramatically. More than 50% of adult women are in the workforce. Two-thirds of new employees will be women starting or returning to work. Seventy five percent of working women become pregnant during their working lives.

The Coalition is committed to helping employers become Mother-Friendly workplaces. We can support you through the process by providing you with: copies of The Business Case for Breastfeeding (a comprehensive toolkit for developing a workplace program), resources in your community, example programs and policies from other Mother-Friendly Employers, and in some cases – grant funding to facilitate the process.


Support — Employers will have a draft lactation support policy that is at least in the beginning stages of the adoption process. After 1 yr, the policy must be in place to maintain Mother-Friendly designation.

Time – Employees must have flexible break time to maintain lactation

Education – The lactation support policy and program should be communicated initially to all employees, and then continue to be communicated to pregnant employees. Employer provides a list of community resources for breastfeeding support.

Place – To support women who need to use a breast pump at work, employers should make reasonable efforts to provide a place for using the pump. The space must be clean, private, have adequate lighting, an electrical outlet, and not be a bathroom. It should have access nearby to a clean safe water source and a sink.


  • Website listing as Mother-Friendly Employer on:
    • South Carolina Breastfeeding Coalition website (http://www.scbreastfeedingcoalition.org)
  • Framed Certificate indicating Mother-Friendly Employer designation
  • “Breastfeeding Welcome Here” Decal for display
  • Invitation to recognition ceremony at Coalition October Celebration
  • Multiple employer benefits

Contact Dr. Leslie Myers, Public Relations Officer of the Coalition for more information: lmmyers@lander.edu

Breastfeeding Protects Babies

  1. Early breast milk is liquid gold – Known as liquid gold, gynecologist colostrum (coh-LOSS-trum) is the thick yellow first breast milk that you make during pregnancy and just after birth. This milk is very rich in nutrients and antibodies to protect your baby. Although your baby only gets a small amount of colostrum at each feeding, it matches the amount his or her tiny stomach can hold. (Visit How to Know Your Baby is Getting Enough Milk to see just how small your newborn’s tummy is!)
  2. Your breast milk changes as your baby grows – Colostrum changes into what is called mature milk. By the third to fifth day after birth, this mature breast milk has just the right amount of fat, sugar, water, and protein to help your baby continue to grow. It is a thinner type of milk than colostrum, but it provides all of the nutrients and antibodies your baby needs.
  3. Breast milk is easier to digest – For most babies — especially premature babies — breast milk is easier to digest than formula. The proteins in formula are made from cow’s milk and it takes time for babies’ stomachs to adjust to digesting them.
  4. Breast milk fights disease – The cells, hormones, and antibodies in breast milk protect babies from illness. This protection is unique; formula cannot match the chemical makeup of human breast milk. In fact, among formula-fed babies, ear infections and diarrhea are more common. Formula-fed babies also have higher risks of:
    • Necrotizing (nek-roh-TEYE-zing) enterocolitis (en-TUR-oh-coh-lyt-iss), a disease that affects the gastrointestinal tract in preterm infants.
    • Lower respiratory infections
    • Atopic dermatitis, a type of skin rash
    • Asthma
    • Obesity
    • Type 1 and type 2 diabetes
    • Childhood leukemia

Mothers Benefit From Breastfeeding

  1. Life can be easier when you breastfeed – Breastfeeding may take a little more effort than formula feeding at first. But it can make life easier once you and your baby settle into a good routine. Plus, when you breastfeed, there are no bottles and nipples to sterilize. You do not have to buy, measure, and mix formula. And there are no bottles to warm in the middle of the night! You can satisfy your baby’s hunger right away when breastfeeding.
  2. Breastfeeding can save money – Formula and feeding supplies can cost well over $1,500 each year, depending on how much your baby eats. Breastfed babies are also sick less often, which can lower health care costs.
  3. Breastfeeding can feel great – Physical contact is important to newborns. It can help them feel more secure, warm, and comforted. Mothers can benefit from this closeness, as well. Breastfeeding requires a mother to take some quiet relaxed time to bond. The skin-to-skin contact can boost the mother’s oxytocin (OKS-ee-TOH-suhn) levels. Oxytocin is a hormone that helps milk flow and can calm the mother.
  4. Breastfeeding can be good for the mother’s health, too – Breastfeeding is linked to a lower risk of these health problems in women:
    1. Type 2 diabetes
    2. Breast cancer
    3. Ovarian cancer
    4. Postpartum depression

    Experts are still looking at the effects of breastfeeding on osteoporosis and weight loss after birth. Many studies have reported greater weight loss for breastfeeding mothers than for those who don’t. But more research is needed to understand if a strong link exists.

  5. Mothers miss less work – Breastfeeding mothers miss fewer days from work because their infants are sick less often.

Breastfeeding Benefits Society

  • The nation benefits overall when mothers breastfeed. Recent research shows that if 90 percent of families breastfed exclusively for 6 months, nearly 1,000 deaths among infants could be prevented. The United States would also save $13 billion per year — medical care costs are lower for fully breastfed infants than never-breastfed infants. Breastfed infants typically need fewer sick care visits, prescriptions, and hospitalizations.
  • Breastfeeding also contributes to a more productive workforce since mothers miss less work to care for sick infants. Employer medical costs are also lower.
  • Breastfeeding is also better for the environment. There is less trash and plastic waste compared to that produced by formula cans and bottle supplies.

Breastfeeding During an Emergency

When an emergency occurs, breastfeeding can save lives:

  • Breastfeeding protects babies from the risks of a contaminated water supply.
  • Breastfeeding can help protect against respiratory illnesses and diarrhea. These diseases can be fatal in populations displaced by disaster.
  • Breast milk is the right temperature for babies and helps to prevent hypothermia, when the body temperature drops too low.
  • Breast milk is readily available without needing other supplies.

Courtesy of Why Breastfeeding is Important from Womenshealth.gov.